Sudocrem, the antiseptic healing cream used for nappy rash was originally called Sumocrem. The manufactures named the product Sumocrem because of the use of Peru Balsam.
The natural oils from Peru Balsam are recognised for their healing properties and have been used for centuries by Sumo Wrestlers to avoid chafing from the “mawashi”.
The Sumo Association of Japan (SAJ), the foremost governing body of Sumo Wrestling, took a class action against Forest Labs Inc. in 1965 to force them to drop the Sumocrem name. The SAJ argued that associating Sumo Wrestling with baby nappy rash was damaging to the sport’s reputation. Following lengthy legal arguments it was found that the name Sumocrem impeded on the Sumo brand, owned by the SAJ.
In early 1966 Forest Labs Inc. changed the name of the baby care product from Sumocrem to Sudocrem, the household name we know today.
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